The Malaysia External Trade Development Corporation (MATRADE) is Malaysia’s national trade promotion agency. Established in March 1993, its primary role is to assist Malaysian exporters in developing and expanding their export markets. Aligned with Malaysia’s commercial diplomacy efforts, MATRADE is the nation’s trade facilitator and champion of Malaysian-made products and services on the global stage.
• To promote, assist and develop Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and, on a selective basis, imports.
• To formulate and implement a national export marketing strategy to promote the export of manufactured and semi-manufactured products.
• To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of trade.
• To organise training programmes to improve the international marketing skills of the Malaysian exporters.
• To enhance and protect Malaysia’s international trade interests abroad.
• To represent Malaysia in any international forum in respect of any matter relating to trade.
• To develop, promote, facilitate and assist in service areas related to trade.
• To advise the Government on matters affecting or in any way connected with trade and to act as the agent of the Government or for any person, body or organisation on such matters.
Programme Name:
Malaysia’s Halal Journey & Leveraging on MIHAS.
Description:
Join us for the 21st edition of the Malaysia International Halal Showcase (MIHAS) in Kuala Lumpur, themed “Pinnacle of Halal Excellence.” This premier event serves as a dynamic marketplace that not only spotlights Halal food but also encompasses a diverse range of sectors including Halal pharmaceuticals, medical devices, Islamic finance, modest fashion, personal care, cosmetics, green technologies, and Muslim-friendly tourism.
MIHAS emphasises the importance of innovation and sustainability, empowering local and international businesses to harness opportunities within the burgeoning Halal economy. As we gather under the theme of Halal excellence, participants can expect to engage with cutting-edge solutions and high-quality products that meet the demands of today’s consumers.
With a robust international presence, MIHAS features International Pavilions showcasing trade commissions, government agencies, and industry leaders from around the world. This global participation fosters networking and collaboration, ensuring that every exhibitor and visitor leaves with valuable insights and connections.
Don’t miss your chance to be part of an extraordinary event that celebrates excellence in the Halal industry. Join us at MIHAS in Kuala Lumpur, where innovation meets opportunity, and together, let’s elevate the standards of the Halal economy!
Date & Time:
17 April 2025 (Thursday)
2.30 pm – 3.15 pm
Venue:
On-site at Business Hall @ Malaysia Pavilion
Speakers:
Mr. Zuaziezie Zulkefli
Director / Trade Commissioner
MATRADE Tokyo
Participation Overview:
MATRADE, as the lead agency appointed by MITI, will actively facilitate the business programme for the Malaysian Pavilion. This platform will offer dedicated spaces and essential support for networking, promoting Malaysian products and services, and fostering strategic global partnerships to strengthen Malaysia’s presence and brand at the expo.
The business programme will feature activities such as business matching sessions, pitching sessions, pocket talks and small-scale seminars.
Objectives for EXPO:
MATRADE aims to enhance trade and investment opportunities at Expo 2025 Osaka, Kansai by raising the profile of Malaysian exporters in international markets, particularly Japan. Through this platform, MATRADE will strengthen business linkages between Malaysian and foreign business, connecting local exporters with international buyers seeking quality suppliers and fostering strategic partnerships that drive long-term economic collaboration.
Key Representatives & Delegation:
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